CASE STUDY: Exergen

The problem: How to launch a breakthrough new medical device during an economic downturn. Our prescription: An intensive social media campaign, including free trial sampling to influential bloggers, especially Moms. By leveraging positive responses from key opinion leaders, we helped boost search traffic and sales to a healthy 400% increase. Prognosis for the future: Excellent.

CASE STUDY: Amazing Mat

The most amazing thing about this innovative product is that more people didn’t know about it. Using the same anti-bacterial material found in hospitals and NASA clean rooms, it traps 99.9% of germs — yet its initial launch was stuck with low response rates. Learn how we helped achieve over 15 million impressions and hundreds of product placements.

CASE STUDY: Flirty Girl

Can’t make it your fitness class today? Live Stream it with Flirty Girl, the popular new fitness offering that lets busy women take part in real-time, unedited classes online. Our outreach program targeted hundreds of blogs for women with high quality placements, helping this entrepreneurial start-up flirt with success worldwide.

CASE STUDY: Zippies

“Tazmo the tiger is orange and black, he’s sure to stand out hanging on your backpack.” That’s the idea behind Zippies personalized I.D. tags for kids, and Rosica was behind them all the way with a blogger-outreach campaign that generated positive coverage on over 100 sites leading to 15 million consumer impressions and inbound links galore.

CASE STUDY: My Own Pet Balloon

How do you turn a little-known toy company into a family favorite source of imagination? Make Moms care about it. In just a few months, the My Own Pet Balloon company gained an estimated half million unique impressions through mommy bloggers supporting the brand’s partnership with an important child-focused cause marketing effort.

Ethical Blogger Outreach

The path to growth can be a tricky one. While some firms take a slow and steady approach, others benefit from bursts of creativity and innovation to quickly surpass competition. At our agency, we use a hybrid of the two, helping clients reach their full potential by developing multi-channel marketing strategies. Using our organic and ethical Blogger-Outreach methodology, we work closely with clients to create measurable value. In conjunction with Interact Marketing, Rosica’s specialized online + social media marketing arm, we provide Blogger-Outreach programs that reach highly influential bloggers and blogger communities.

Mommy Blogs & More

Our team works with thousands of bloggers across numerous vertical categories to secure positive placements for consumer products & services, non-profits, media companies, and major events. We help our partners control the online conversation by improving their web visibility and building and protecting their company’s reputation. Whether you are launching a new product, experiencing stagnant sales, or struggling to find a cost-effective solution to reach potential consumers, we can help. To find out more, we invite you to read our client success stories.

Blog Reviews:

Through our blogger outreach and sampling efforts, our in-house team helps ensure positive blog reviews and ratings. We conduct non-paid blog contests, sweepstakes and giveaways and secure positive reviews for our clients’ organizations, products, services, cause marketing efforts and events. The Blogger Reach service generates unique content, which appears on prominent websites/social media sites. These blog placements, in turn, can be syndicated online to:

Improve Search Engine Optimization (SEO)
Protect our clients’ online reputations
Generate positive word-of-mouth
Increase sales and distribution
Create buzz and attract other media

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CASE STUDY: Exergen

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